Today’s crowded marketplace makes boosting brand awareness difficult for businesses of all sizes. Digital marketing is fine, but tangible promotional items raise brand awareness. Such items are physical products bearing your logo or message that reinforce your brand or value proposition. Learn how promotional products increase brand recognition & impress your customers.
The Power of Tangible Branding
In an era of instant digital ads, promotional products offer something more enduring. They become billboards for your customers who take them around town promoting your brand. Imagine a basic pen or tote bag with your logo design – every time someone uses it, they think of your business. This repeated exposure builds your brand and increases recall, so you stay in the news.
Creating Positive Associations
Good promotional products increase visibility and build associations with your brand. A useful or good item links the positive feelings to your company. An extra blanket of branding on a cold day or a multi-tool for a DIY project can create a connection that a short digital ad cannot.
Reaching a Wider Audience
Your promotional product can go beyond your immediate customers. Use your branded item in public as a conversation starter and passive advertising when recipients use it. Wearing a branded t-shirt or drinking from a branded water bottle at the gym creates curiosity and introduces your brand to new customers. Promotional products generate more impressions than nearly any other advertising medium, according to an advertising specialty institute study.
Cost-Effective Marketing
Sometimes promotional items are a more economical way to raise brand awareness than traditional advertising methods. You can build your strategy around a variety of products at different price points. Plus, because promotional products are long lasting, you get ongoing exposure for a one-time investment.
Building Customer Loyalty
Promotional products are not just for acquiring new customers. They also help maintain existing relationships. Gifting loyal customers branded merchandise shows appreciation for their business and reinforces your brand. This simple act can increase customer loyalty and repeat business.
Choosing the Right Products
Choose promotional products that appeal to your target audience and match your brand ethos for a successful promotional product strategy. Consider customer demographics, interest groups, and your message. Practical things like pens and USB drives, or lifestyle stuff like apparel and accessories – the choices are endless.
Promotional products represent a tangible way of raising brand awareness in an ever changing marketing landscape. They create lasting exposure, positive associations and customer loyalty. Selecting branded merchandise and distributing it can really cement your brand presence and make an impression on your target market.
Logo Depot’s Best Marketing Strategies
Are you using promotional products effectively? How to build brand recognition can work wonders.
Your business deserves the best, so why settle for less? Logo Depot offers top-notch logo design and well-placed products to take your brand to the next level. Don’t wait, call 316-264-2871 today.