Admit it! Company promotional giveaways are either a hit or a miss. After a tradeshow, people usually sift through their goodie bags, and only a few of those giveaways will be keepers. This article will explain how to make sure your promotional giveaways end up in the keeper pile and don’t get left behind.
Choosing The Right Products For Your Promotional Giveaways
All too often, companies choose promotional giveaways that leave customers confused and scratching their heads. They don’t understand how your promotional item relates to your company. Good giveaways should always serve to strengthen the customer’s image of the company.
Which situation makes more sense? A company that specializes in the coffee industry and imports Ecuadorian coffee beans to give away with travel mugs or random promotional frisbees that have nothing to do with the company?
Your choice of what giveaways to give away should reflect your brand’s identity and culture.
That said, promotional products don’t have to be obvious. Imaginative, deliberate swag can be a great way to show people that your company is creative and thoughtful as well.
Maybe our coffee company thinks mugs are too straight-forward. It could serve them well to give away something that isn’t directly related to coffee but is more coffee adjacent. Branded coffee buttons perhaps or coffee-flavored chocolate? The possibilities are endless.
What’s important to remember is good promotional giveaways shouldn’t be random or a bulk order of whatever is cheapest. Good products should hit your targets like a heat-seeking missile. It should send a message about your brand and company culture, and the things your company stands for.
Choosing a Quality Promotional Product
Healthy people love to remind you: You are what you eat. Well, in the case of your swag: You are what you give away. Promotional giveaways are an incredibly personal representation of your company. It is a tangible thing your customers and employees will hold in their hands. They will write with it, drink from it, wear it on their bodies. Quality makes a huge difference.
If the pen you give doesn’t write, or the T-shirt you made falls apart, what does that say about your company? People recognize quality when they see it and will identify a cheapie in seconds.
Choosing quality is very important in selecting your giveaways. These products should stand the test of time. Even before your logo is on it, the items you choose to give away should be the items you would choose to use yourself. They should stand on their own and be quality products you can count on, the same as what you offer for your business.
Make Your Logo Stand Out On Your Giveaway
It is hard to downplay the value of a high-quality logo. It might seem simple, but an intentional, well-designed logo can give customers a detailed impression of your brand in an instant.
Is your company modern and efficient? Are you reliable and long-lasting? Take the time to figure out what message you want to send. It is essential to design a logo that reflects what you want your company to represent.
Though it has been said that there is an artist in everyone, it is generally a safe idea to leave logo design to the professionals. Professional designers such as the ones we employ here at Logo Depot will be able to create strong images that pull those company core values out, in a way customers might not notice at first, but which will certainly stick in their memory.
Consider Everyone When Purchasing Promotional Giveaways
Common mistakes companies make when ordering promotional giveaways are getting too much or not enough of certain products. This is particularly important when ordering gendered products, such as clothing. It may sound like a no-brainer, but when ordering gender-specific swag items such as t-shirts, make sure you remember to think about everyone.
Running out of a certain size or style can make it look like some people have less importance, and this is not the message we want to send. Make sure you take into account all variables before making a purchase. It’s always a good idea to have a couple of extra items on hand.
Swag Bags
Swag bags can be a good way to express who your company is. A
small collection of useful items that go together and represent your company values can tell customers a strong story about who you are and what your company represents.
A thoughtful collection of promotional giveaways can show that your company is willing to go the extra mile.
The best swag bags should be personalized and uniquely tailored for the event to create a lasting impression on the people who receive them.
Find What People Care About
Knowing who your employees and customers are is key to running a successful business.
Consider the possibilities when you get the right promotional giveaways to the right people, especially when considering
materials for sporting events. As they look at it on their desk or in their cup holder or on their shirt, they are going to be reminded of the place where they got it, and the company who gave it to them.
Are your promotional giveaways high quality? Has it withstood the test of time? Whether or not a product is trusted often equates to whether or not a company can be trusted. Your swag is a promise your customer can use. What do you want that promise to say?
