A customer referral program is a marketing strategy that helps boost relationships with current and future clients. With effective customer referral program ideas, a business can generate new, and maintain current, business.
There are some universal strategies that nearly all businesses can benefit from, such as promotional products. These products are customized items that display anything related to a corporate identity. This strategy can attract nearly 500% more customers than just an appeal letter, so make sure to check out the top source of promotional products in Wichita, KS.
While promotional products are a great idea, not every referral program idea may create a positive experience for the customer. To truly help your business, here are five of the most effective customer referral program ideas that work.
Five Effective Customer Referral Program Ideas in Wichita, KS
Double-Sided Rewards
People love feeling like they’re helping others. A double-sided referral system establishes a way for your current customers to benefit future customers while benefitting themselves. This makes the double-sided referral system so effective; both the current and future customers are rewarded.
Social Sharing
Social media is not just popular, but it can be an incredibly powerful tool. By incentivizing your customers to share your product or service online through their personal social media channels, you can increase your brand recognition and attract new customers. Similar to double-sided rewards, a common incentive can be discounts of a product or service.
Tiered Rewards in Wichita, KS
The tiered rewards customer referral program makes continual referrals attractive and rewarding for current customers. In a tiered rewards referral program, a customer can gain greater rewards the more people they successfully refer. For example, a customer may earn $5 towards their next purchase for the first five customers they refer but can earn $10 for every referral after that.
Contests – Are They Right for Your Customer Referral Program in Wichita, KS?
When researching customer referral program ideas, you may have come across contests. Contests are popular as they attract a lot of attention in a short amount of time, but make sure the contest doesn’t last so long that customers are disappointed if they lose despite their time investment.
Incentives With Customer Referral Programs
While all customer referral programs have incentives, choosing the right incentive is what decides the difference between an effective referral program and an ineffective one. When selecting an incentive, consider your business and what your customers would like.
For example, though ‘buy one get one free’ incentives can be popular in some referral programs, they may not suit your business if your product is expensive and you have limited inventory.
The Logo Depot Is Here to Help in Wichita, KS
Regardless of what customer referral program ideas you decide are right for your business, partnering with The Logo Depot to build brand recognition through promotional items is a fantastic way to establish customer relations. To learn more, you can contact us by clicking here or calling 316-264-2871.