There are many occasions in which a company might want to give the perfect corporate gift sets to their employees, clients, or business associates. Perhaps you want to rule on birthdays or celebrate the fact that you’ve hired a big new batch of employees. Maybe its holiday season. Maybe you had a good quarter. Or maybe you just want to show your customers they will be well taken care of within your corporate embrace.
Regardless of the reason, if you are looking to dominate the swag game, Logo Depot has you covered. In this article, we will unpack the perfect corporate gift sets.
What is a gift set? A gift set is a curated collection of items that will all but ensure you will knock the socks off whoever you’re looking to impress with the perfect corporate gift.
Curating the Collection For Your Corporate Gift Sets
If you’re anything like us, there has been a point in your career where you have been on the receiving end of thoughtless corporate gift sets. Someone gives you something you look at once and know you are never going to use it again. Gifts like that are pointless. Aside from not being useful to our customers, poorly thought out gift can backfire completely and send the wrong message.
The best way to reduce the risk of giving a corporate gift that ends up in the corporate junk drawer is to give a gift set. When you give a set of items together, you give yourself more of a chance to strike a chord with the people receiving your gift. As long as ONE item meets a need, then the gift has been a success.
Beyond increasing the chances of finding something your recipient will love, a corporate gift set is a way to really present your thoughtfulness to employees and clients. The gifts you choose allow you to show your attention to detail. That being said, it is important to actually think about the gifts to include in your set. Please avoid the dusty drink koozie, sitting in the office drawer.
That said, we know that choosing gifts can be an intimidating prospect. You want to make sure you make a good impression, so how do you increase your chances of picking something people will love?
Know Your Audience
It is very difficult to select a gift that is going to appeal to everyone. The needs of some people are different from the needs of others, as is the message you might be looking to send through the gift you are giving. It is important to specially design your gift sets with your target audience in mind.
If you are having a conference, for example, and giving gifts to attendees, you might consider a pen and a notebook and a way to carry them around. This way the attendee will be able to take notes during the conference and will think of the unique opportunity to take notes that your company has given them.
However, if you are in charge of getting gifts for the presenters, a pen and paper might be less useful as a t-shirt commemorating the event and a plaque that celebrates their participation.
Identifying a need your recipient has will go a long way toward choosing the correct gift or collection of gifts.
Consider The Message You Want To Convey With Your Company Gift Sets
The perfect gift is most likely going to be different depending on what you’re trying to say. Gifts are a corporate means of communication. Think about the message you’re trying to send. Depending on who the recipient is, you are most likely going to try to say something different. For a long-time employee, the message might be a big, fat THANK YOU. You may want to welcome a new client with something they aren’t expecting. It is important to consider what message you are trying to send as you develop your corporate gift set, that way you can tailor your items to match your message.
Consider your company. Differentiate. Your gift and your message should always reflect your brand.
Quality Matters
The worst mistake you can make as your company’s corporate gift giver is to give someone a gift set they really love and then have those gifts fall apart on them.
It is important to remember that the mechanics on the inside of a product are just as important as the logo on the outside. An argument could be made that the mechanics are perhaps even more important since they are such a keen reflection of your company.
When buying a corporate gift set, it is very important not to scrimp. Those few hundred dollars you might be saving by purchasing an inferior product will come across to your clients, and make your company seem thoughtless and cheap.
As much thought as you put into the design of your logo or any other aspect of your corporate image, you should put into your corporate gifts. To an untrained eye, corporate gifts may not appear to be directly related to corporate operations, but that couldn’t be further from the truth.
Make it Mean Something
The bottom line when giving corporate gifts is that the best gifts mean something to the recipient. What it means can be up to you, and indeed should be your focus as you choose your gifts, but forgetting that will lead to your gift falling forgotten by the wayside.