Brand awareness is one quantifiable statistic that makes a major difference to a marketing campaign’s life. Learn how to build brand recognition, and you’ll sell more. You may also build some meaningful brand loyalty, a valuable asset for any business to harness.
What’s the best approach? For example, could promotional products in Wichita, KS, bolster these efforts to get your brand’s best features in front of more eyes? Absolutely—find out how below.
How To Improve Customer Engagement and Brand Visibility With Promotional Products
Are you just starting up? Maybe you’re trying to reestablish your brand’s look. In any event, visibility is the name of the marketing and advertising game.
Brand awareness gets merchandise recognized, talked about, and sold, whether that’s through word of mouth, social media, or traditional mediums.
Four Ways To Put Your Brand’s Name Into the Spotlight
Do you want to get your brand out there? Consider these four avenues to build momentum:
#1 Offer Your Customers Branded Freebies
If there’s anything that can get people to recognize your product, it’s a 100% discount. Free is a good price for customers on the fence, whether at a webinar, trade show, or job fair.
Why not let free products act as mobile advertisements? They’ll speak long after an event is over.
#2 Target People’s Points of Interest
What types of people are you wanting to sell your products or services to? Where are they most likely to be found?
Giving away products only works at the right events or locations, but being smart about where you place your brand will pay dividends. Plus, the more events you show off your products in, the more likely they’ll be to feature in someone’s buying journey.
#3 Give Branded Corporate Gifts to Your Employees
You already know that mugs, pens, cup holders, and plates can showcase your logo for years to come. Why not let your employees advertise for you this way?
Gifting your employees a free mug or pen will bring forth smiles while simultaneously advertising your product on the go.
#4 Get Your Brand Participating in Social Media Giveaways
If your business isn’t active on relevant social media platforms, your team may not always see how to build brand recognition at opportune moments. Since brand loyalty starts with simply recognizing the logo, splashing it across social media giveaways is highly effective.
What makes people share your brand in the first place? You’ll know when you see how people like, share, and follow your brand online, which is what typical social media giveaways involve.
One Last Tip For Building Brand Recognition: Online Order Freebies
Free products are always attractive. Why not add them to your online orders?
Since you control the nature of your online store, you can control how often people notice your brand through free offers. Make it optional—a customer in control is a happy customer.
Logo Depot’s Best Marketing Strategies
Are you using promotional products effectively? Knowing how to build brand recognition and measure brand awareness can bring wonderful results.
Why not take the logical next step with Logo Depot’s top-notch logo design and well-placed products? Call 316-264-2871 today.