Whether you operate a small startup company or a major corporation, the sky’s the limit when it comes to brand recognition. Distributing promotional products is a great way to introduce your brand to new customers and generate buzz. Find out how to measure brand awareness in this helpful guide from the experts at Logo Depot, the leading provider of promotional products in Wichita, KS.
The Importance of Brand Awareness
Having people recognize your brand isn’t as simple as them knowing your name. Companies that successfully brand themselves get people talking about their products and services. They have a logo that’s easily identifiable and visible on all platforms.
When you achieve this, your company will see significant sales leads.
How To Increase and Measure Brand Awareness Using Promotional Products
Building brand awareness using promotional products doesn’t have to be difficult. Use the following tips to showcase your message to a wider audience.
Leverage the Power of Social Media
Customers no longer need to rely on your blog posts and website to find information about your company. Social media is a great place to begin if you’re wondering how to measure brand awareness with promotional products. Start an online challenge where you encourage customers to purchase your products, tag your company in their social media posts, or use a unique hashtag.
This allows you to monitor how many people are wearing your brand, and you’ll have the additional advantage of these posts reaching every participant’s followers.
Spread the Word at Job Fairs
Expand your horizons by attending job fairs and meeting prospective employees, no matter what industry you’re a part of. These events can attract hundreds of people, but few will leave with a good awareness of your brand. Set up a spot at the fair with useful promotional products to give away, such as:
- Water bottles
- Pens
- Notepads
Your product will come in handy to those in attendance and help your company stand out among the rest.
Add a Thank You Gift to Online Orders
Say you operate an e-commerce store. You might not have the brand recognition many physical storefronts have, but you can still make your company memorable to online shoppers. Include a complimentary gift with online orders as an incentive for customers to visit again.
After you begin this promotional tactic, you can measure the number of repeat customers you receive and the number of new customers who purchase your products.
Make an Impact With the Right Products
It’s easy to increase brand awareness when you invest in the right promotional products. Select practical, high-quality items that are easy to distribute for the best results.
Build Your Brand With Logo Depot
Now that you know how to measure brand awareness using promotional products, start your next campaign with high-quality products from Logo Depot. Explore our inventory of products online and call (316) 264-2871 to answer any questions and get started on your journey to heightened brand awareness.