The coronavirus has been a huge hit to the economy and has changed the way people live. With all the negatives that this pandemic has brought, it has nevertheless created marketing opportunities that didn’t exist before. Marketing during the coronavirus has even created an entirely new product segment with facemasks. They can allow you to show off your logo or brand in front of everyone you come in contact with. Wipes, hand sanitizer, thermometers, and gloves are all products that have existed in the past. Currently, they have become something that most people are using on a daily basis. All of these things can be used as a marketing tool with or without your logo.
Face Masks
Face masks are something that people wouldn’t have even considered a year ago and now most Americans are wearing them. Branded face masks are becoming more popular and incentivize and normalize wearing face masks. This creates a unique opportunity to create branded face masks for your employees or to give away to customers. As a result, this is an entirely new way to get your brand out in front of potential customers that didn’t exist before the coronavirus.
Promotional Products
Hand sanitizer, disinfecting wipes, tissues, thermometers, and other miscellaneous first aid kits have always been popular promotional products for hospitals and the medical community. Now when you are marketing during the coronavirus, they’ve quickly become popular throughout every industry. These days plenty of people are carrying around things like hand sanitizer on their person, that hand sanitizer might as well have your company logo on it. These are new opportunities to put your logo and brand in front of potential customers on a constant basis.
Packaging and Contact-Less Delivery
To reduce the spread of coronavirus, many businesses are doing their part by offering contactless delivery and contactless shopping. Moreover, this is another chance for you to push your brand by using stickers or flashy packaging. Anything to get more eyes on your business is positive.
Signage
Many businesses are putting up signs or banners showing that they’re open and there to serve their customers. Signage is your chance to show your customers and potential customers that you’re there for them throughout the pandemic. You don’t want to be the one business without any signage. Don’t miss out on any potential customers who might not know that you’re currently in operation.
Navigating the Pandemic
This pandemic has negatively impacted businesses everywhere and has changed the way many people live. With these changes come new opportunities. Now you can market your business and get your brand in front of more eyes.